Recent Business Graduate
Projects
Sun Bum- Marketing Investment Plan
Sun Bum is a prominent provider of sunscreens throughout the United States. My team and I devised a marketing plan to enhance the outreach and recognition of the brand. Using a market environment, segmentation, targeting and positioning analysis we formulated an effective product positioning, pricing, placement and promotion strategy to simulate promotional outcomes for Sun Bum. Our approach leveraged a range of marketing tactics, including social media campaigns, influencer marketing, sweepstakes, and a Sun Bum vending machine. The results were remarkable with a return on marketing investment of 174.8%. This success demonstrated the efficiency of our approach and reinforced Sun Bum's portion as a leading player in the sunscreen industry.
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URBN Fest- Experiential Marketing Plan
Hydro Flask Brand Strategy Analysis
The Hydro Flask Brand Strategy Analysis Project encompassed a evaluation of the brand's strategy through the integration of class concepts. Our analysis, conducted within a 5,000-word framework, incorporated various elements such as brand perception, essence statements, and marketing mix decisions. We meticulously examined Hydro Flask's branding efforts, emphasizing themes of adventure, sustainability, and performance, which were consistently reinforced across their marketing materials and product offerings. Through detailed assessments of the brand's image, essence, and principles, we provided insights into its positioning within the market landscape. Ultimately, our analysis culminated in a series of strategic recommendations aimed at sustaining Hydro Flask's competitive advantage and fostering future growth in the insulated water bottle market.
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Our Team utilized a variety of research methods, including secondary marketing research, focus groups that I organized and supervised, ethnographic research, and questionnaire data analysis, to gain insights into the target market of NetHub. NetHub is an online platform that aims to connect student with job opportunities and individuals in their field of study. Based on our findings, we developed a range of potential strategies that we presented to the CEO of NetHub, with the aim of increasing the company's revenue and raising awareness of its service
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Uber vs. Lyft Market Analysis
Potential Marketing Strategies- NettHub
Uber and Lyft are two of the biggest ride share services in the world, both providing similar services but with slightly different approaches. In my BUS 396 Consumer Insights class, we conducted an analysis using various tools, such as Orange Sentiment Analysis, Google Trends Search Volumes, Google Trends GeoMap and a Qualitative Survey of Cal Poly students. By utilizing these methods, we gained valuable insights into the strengths and weaknesses of each company, identifying areas where they could enhance their operations and achieve a competitive advantage.
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For my senior seminar marketing project, I created an individual marketing plan for URBN's Coachella experience. The URBN Fest at Coachella is designed to capture the vibrant festival culture, targeting influencers and celebrities who align with URBN's brand. Our guests will stay in Joshua Tree, enjoying personalized styling services and gourmet dining experiences. The event aims to entertain and inspire attendees while achieving an impressive Return on Marketing Investment (ROMI) of 281.52%.Focusing on influencer engagement, curated activities, and a branded booth within the festival grounds, URBN aims to enhance brand visibility and drive sales, positioning itself as a leader in festival fashion and lifestyle.The URBN experience will integrate curated activities, fashion excitement, close community bonding, and a branded booth within the festival grounds to elevate marketing impact, increase brand visibility, and drive sales.
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Verizon Financial Company Analysis
This financial company analysis of Verizon Communications highlights its position as a major player in the telecommunications industry. Verizon's financial performance is crucial to its investors, especially given the highly competitive and rapidly evolving industry. Despite facing challenges such as inflation, rising wages, and stock price fluctuations since the COVID-19 pandemic, Verizon remains adaptable and focused on growth. The analysis also compares Verizon's financial ratios with its main competitor, AT&T, finding Verizon stronger in profitability and liquidity. Ultimately, Verizon's strategic focus on technological advancements and market flexibility supports its continued success as a reliable investment option.
